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Typography in motion

Our typography in motion allows us to tell our stories in an even more dynamic way. We use animated type to convey our message, while never taking emphasis away from the products or imagery.

Headlines

Headlines are one of the most prominent pieces of content we have to tell rich, authentic stories that resonate with our customers.

Energetic

To capture the ethos of our brand and product, our headline animation is spirited and upbeat. It cuts on word by word, and you can vary the timing to emphasize certain words.

Gentle

We provide an alternative line-by-line animation for moments that require a more emotional tone.

Interstitials

These interstitial title elements are designed to be flexible enough to work in many different contexts. As you construct these, be sure to follow all the previously outlined typographic and motion considerations.

Lower third

Identify subjects with a lower third on their first appearance. Leave the lower third on for a comfortable read, then fade it out. If time is tight, cut the lower third off with the shot.

Captions

Captions are included in our toolkit for when embedding is required, but you should always use the native caption options when they’re available.

Resources

Change log

DateNotes
Jun, 2024
  • Created with eBay Evo