Our colors

Color at eBay is vibrant and visually represents how eBay is for everyone. We believe that diversity is fundamental to an inclusive, open marketplace. Our colors express that belief and embody our broad range of people and products.

Hero video for color foundations page V4 is the latest.

Overview

Our core colors are our 4 logo colors. They represent our brand's heritage and form the foundation of our full color palette. We have 17 color families (including neutral) with 8 shades in each family, totaling 136 colors in our full palette. We use subsets of this palette for product, marketing, and illustration.

Resources

For more information on how to use color in specific applications, check out these resources.

Change log

DateNotes
Jun, 2024
  • Updated to eBay Evo