Do ensure there is sufficient contrast in hierarchy between the headline and tagline.
![An ad with the headline “For the love of new kicks.” The logo and tagline Things.People.Love. are across the bottom.](https://images.prismic.io/ebayevo/Zm_TcJm069VX1yws_using-our-tagline_I5417-47769-4778-26593-3626-50809-4330-49738.png?auto=format%2Ccompress&fit=max&w=3840&q=100)
Our tagline captures the ethos of our global marketplace. It’s used in support of our company strategy.
We've developed 2 tagline placement alternatives tailored to specific requirements, each contingent on the logo's x-height. These tagline variations are versatile, suitable for everything from expansive billboards to social media posts. Choose the tagline that complements your layout best, ensuring a clean and balanced design.
The maximum size precisely matches the eBay logo x-height and is particularly suitable for scenarios without a headline or for large billboards.
The minimum size tagline measures half the logo x-height and aligns with the center of the logo x-height. This asset is ideal for supporting our headline messages, as well as for social media posts and other small formats.
Do ensure there is sufficient contrast in hierarchy between the headline and tagline.
Do not use headline text that is duplicative in nature to the tagline.
Date | Notes |
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Jun, 2024 |
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Shifting marketing layouts with the eBay logo in one corner and Things.People.Love. tagline in another. The logo and tagline continue to shift locations as the size of the layout changes.