FAQs
You’ve got questions, we’ve got answers. If you have a question or issue that isn’t listed here, feel free to get in touch.
Agency & vendor access for the Evo Playbook will be available in July 2024, details to come.
There are 5 major types of projects that necessitate brand approval:
- Projects involving the creation of evergreen or long-term assets (such as advertising, events, merchandising, building alterations, and identity)
- Naming projects for new products, services, or features
- High-impact external creative executions (such as eBay Open, Pride, Grace Hopper, or other large-scale events)
- Co-branded partnerships or collaborations
- Custom and bespoke merchandising
To obtain approval, please Slack the #ask-brand channel and “@” Jaden Nethercott, Anthony DiDonato, Kate Green, and Tracey Freeden. This will ensure your request is seen from both Brand and Brand Design. When you submit a request, you can expect an initial response within 24 hours to acknowledge receipt. We will then review your request and provide a detailed follow-up on whether we can assist with your project and an estimated timeline. Please remember to factor in additional time for potential revisions or collaborative working sessions that may be necessary. If you’re ready to proceed, reach out to us on Slack at #ask-brand.
You can reach out to us on Slack at #ask-brand or set up office hours for support or guidance on aligning with our brand strategy. The approval process depends on the project's size, scope, timeframe, and phase, as well as any necessary legal approvals. We recommend getting in touch as early as possible to allow ample time for co-creating a brief and securing appropriate support within our sprint schedule.
The OneExperience team, in partnership with the Brand Team, owns the development and evolution of brand strategy, expression system, and creative framework. As eBay employees, we’re all stewards of the brand and responsible for its perception at all touch points across a customer journey.
Follow the Evo guidelines that include brand-approved assets, guidelines, expressions and best-in-class examples. If you don’t find the advice you’re looking for, please reach out to us on slack at #ask-brand.
You can find the official logo package under Tools & Resources. For details on the uses and applications of our logomark, please refer to the Logo guidelines.
No. Always adhere to our Logo guidelines for placement, color, and spacing rules. We carry significant risk in altering our brand logo and wordmark, as it diminishes the level of intellectual property (IP) protection we can leverage in instances such as third parties wanting to use or pirate our logo.
First, ensure the brand partnership is approved by Brand. To obtain approval, please Slack the #ask-brand channel and “@” Jaden Nethercott, Anthony DiDonato, Kate Green, and Tracey Freeden. In instances where eBay is the lead brand, our logo should always be dominant in terms of placement and size. In cases where a partner is the dominant brand, the execution should follow their design system to establish clear authorship, following the guidance stated above as the lead brand. Always adhere to our Logo brand partnership guidelines for the eBay logo. For questions, reach out to us on slack at #ask-brand.
We strive for WCAG 2.1 Level AA conformance on all eBay products. See the eBay Accessibility Statement to learn more.
Patterns and components defined in the eBay Evo Design System aim to conform to WCAG 2.1 AA by providing an experience that is Perceivable, Operable, Understandable and Robust as defined by the Web Accessibility Initiative (WAI) Working Group of the W3C.
For designers working in Figma, we developed Include, an open-source plug-in to help think through accessibility requirements and annotate them along the way.
Learn more on our Accessibility page, and find specific guidance on each of our Component pages. eBay teams can also reach out to our accessibility Slack channel or sign up for accessibility office hours.
Evo is eBay’s new unified design system–inspired by how people discover, and built to connect our customers with passions. Evo brings eBay’s strategy to life with a cohesive yet adaptable visual brand platform that balances global consistency with local relevance—fostering emotional connections with both new and loyal customers alike.
Evo is the product and brand design language that binds eBay as a global brand. The language helps to modernize our product experience while creating a consistent thread through all of our marketing touch points. The flexible, responsive system creates a unified approach to everything we do, while ensuring relevance for all regions and audiences.
Evo is the foundation for all design and content at eBay, and guidelines can be found here on Playbook, the single source of truth to help you make better, more informed decisions for our product and brand.
The Design System Figma is a living, breathing document that accommodates updates & changes weekly, based on user, domain and design feedback, and our ongoing effort to synthesize previous systems into a unified, modernized and consistent eBay across platforms.
We work continuously with eBayUI and Native Foundations teams to update common components that you see in the Design System. If you are finding a component updated in the Design System, but not yet built as a common component, you can always reach out to #design-system to ask about status or let us know if you need a component prioritized.
Yes! We’ve packaged PowerPoint, Google Slides, and Figma template presentations within Tools & Resources. They may be used internally and for all external engagements. Install our Market Sans font on your device for proper presentation display.
We have two types of icons at eBay: core icons and badges. Learn how we construct them in our Iconography foundation. Check the existing icon library or request a new icon here. Do not alter or edit badges without permission.
Responsive web design offers a more flexible and versatile approach, allowing a single website to adapt to any screen size. All new pages, features and components should align to responsive web design. Learn more with eBay’s Responsive Web Mindset or in the slack channel #responsive-web-design.
You can purchase official merchandise from our eBay Merchandise Shop. If you can’t find what you’re looking for, use our exclusive, approved suppliers:
HALO (North America) ebay@halo.com
The key partner for branded merchandise, retail & gift items for North America. They're experts in creating unique products and packaging to help make a lasting brand impression.
Mace (EMEA, APAC) ebay@macepromotions.com
The go-to merchandise agency for eBay in EMEA and APAC countries. Known for their passion for products, brands, sustainability, and client service.
The eBay logomark should always follow Our Logo guidelines for sizing, spacing and clear space. If you’d like to include team names in your merchandising, they must be placed away from the logo (such as on the back or sleeve for clothing, or on the opposite side of an item).
You will need brand approval for all custom and bespoke merchandising—reach out to us on slack at #ask-brand.